Accumulated in large part as the by product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction now in its Revised and Updated edition former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death including one health insurance company. Bank and Obama for America calculated and Hillary for America 2. Why the NSA wants all your data machine learning supercomputers to fight terrorism. How IBMs Watson computer used predictive modeling to answer questions and beat the human champs on TVs Jeopardy How companies ascertain untold, private truths how Target figures out youre pregnant and Hewlett Packard deduces youre about to quit your job. How judges and parole boards rely on crime predicting computers to decide how long convicts remain in prison. Airbnb, the BBC, Citibank, Con. Ed, Facebook, Ford, Google, the IRS, Linked. In, Match. com, MTV, Netflix, Pay. Pal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work This jam packed book satisfies by demystifying the intriguing science under the hood. For future hands on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it or consumed by it get a handle on the power of Predictive Analytics.